Cost guide
How Much Does SEO Content Writing Cost? (2026)
Written by the Web Design Lab NYC team · Published
Service pages, town pages and guides are what Google ranks, and someone has to write them. Prices for SEO writing range widely, and so does quality. Here is what we charge, what you get and how to judge any writer before you pay.
What each budget level gets you
Most businesses buy content in one of three sizes.
One page
$175
For adding one important page, like a new service or the town you most want customers from.
- 1 SEO page, 1,000+ words
- Keyword research and search intent
- Outline and heading structure
- Copy written in your voice
10-page pack
$1,575
For moving into new towns or building out a full set of service pages. 10% off is already included.
- 10 SEO pages, 10,000+ words in total
- Keyword research for every page
- Page structure and internal linking plan
- Copy written in your voice
20-page pack
$2,975
For competitive markets or businesses with many services or towns. 15% off is already included.
- 20 SEO pages, 20,000+ words in total
- A full keyword plan across all pages
- Page hierarchy and internal linking
- Copy written in your voice
What changes the price
What makes one page worth more than another.
Research
A good page starts with what your customers actually type into Google. Skipping research is why cheap content doesn't rank.
Length and depth
A thin page rarely ranks. Our pages are 1,000+ words because they answer the real questions customers have.
Local detail
Town pages need real local knowledge, not the same text with a new town name. Google can tell the difference.
Your voice and facts
Pages should sound like your business and be accurate about your services, prices and licenses.
Structure and links
Headings, internal links and a clear next step help Google understand the page and help visitors call.
Volume
Packs of 10 and 20 cost less per page because the research and planning are shared.
Pricing models: one-time vs. monthly
Content is usually bought in one of these ways.
Per page or pack
Pros
- + Pay only for what you need
- + Good for a set of towns or services at once
Cons
- – Nothing new after the pack is done
Monthly content
Pros
- + A steady flow of new pages, which Google likes
- + Included in our SEO campaigns and the Foundation Package
Cons
- – An ongoing cost
You can buy pages on their own, or get monthly content as part of an SEO campaign from $850 a month.
Questions to ask before you hire someone
Ask any writer or agency these questions.
-
1
How do you choose the keywords?
They should show you the research behind each page.
-
2
Is it written for my business, or reused?
Reused or "spun" text can hurt more than it helps.
-
3
Do you use AI?
Using AI for drafts is fine if a person checks the facts, edits it and makes it sound like you.
-
4
Who owns the content?
Once it's paid for, it should be yours.
Red flags
- Very cheap pages with no research
- The same town page with only the town name changed
- Content you can't use if you stop working with them
- A promise that a page will rank #1
When you don't need to spend more
If you already have a strong page for each service and each town you want work in, more pages won't help much. Better reviews or links may be the next step.
If you enjoy writing and know your customers well, you can write your own pages. Paying makes sense when you don't have the time or want them done right the first time.