Privacy Policy
Last updated
Who we are
Web Design Lab NYC is a small web design and local SEO team based in West New York, New Jersey. This policy explains what information our website collects, why, and what you can do about it. If you have any questions, email us at info@webdesignlabnyc.com or call (862) 440-5020.
Information you give us
We only collect personal information that you choose to send us:
- Contact and call request forms: your name, phone number, email address, your website (optional), the services you are interested in, your preferred time for a call and your message.
- Email me the full report (free website audit, optional): your email address and, if you choose, your phone number, together with the website address you tested and its results.
- Email, phone and text: anything you send us directly.
Free website audit
When you test a website with our free audit tool, your browser sends the website address to Google's PageSpeed Insights service, which loads that page and returns the results. Each time a test runs, including tests that fail, a copy is emailed to our team with:
- the website address you tested;
- the result: the four scores (mobile speed, SEO basics, accessibility, best practices), how long the main content took to appear and up to five top fixes, or the reason the test failed;
- whether you used a phone or a computer (worked out from your browser, not stored on your device);
- the page you came from, if your browser shares it;
- the date and time of the test.
The audit does not ask for your name, email or phone. We use this record to follow up about the tested website and to improve the tool. If you also fill in the optional "Email me the full report and a fix plan" form, we receive your email address, your phone number if you add it, and the same results, and we use them to send you the report and follow up.
Information collected automatically
- Google Analytics: we use Google Analytics, loaded through Google Tag Manager, to understand how people use our website, such as which pages are visited and how visitors found us. Google Analytics uses cookies and collects information like your approximate location, device and browser. It loads after you interact with the page or a few seconds after it opens.
- Server logs and security: our hosting provider keeps standard logs, such as IP addresses and the pages requested, to keep the site secure and working. Our forms and the audit tool use your IP address briefly to limit spam and abuse.
- Your theme choice: if you switch between light and dark mode, your browser remembers it in local storage. It never leaves your device.
How we use your information
- To reply to your message, call you back or prepare a quote.
- To send you your full audit report and fix plan if you ask for it, and to follow up about websites tested with the audit tool.
- To understand and improve our website.
- To keep the website secure and stop spam.
We do not sell your personal information, and we do not use it for advertising by other companies.
Services that help us run the website
We share information only with the services we need to run the website and reply to you:
- Google: Google Analytics and Google Tag Manager for statistics, the PageSpeed Insights API for the free audit, and Google Maps for town maps, which load only when you click "Show map".
- Our hosting provider (Hostinger), which stores the website and its server logs.
- Our email provider (Apple iCloud Mail), which delivers form messages to us and our replies to you.
- Web3Forms, a backup service that delivers form messages and audit records if our own email is temporarily unavailable.
Each of these services handles data under its own privacy policy.
Cookies and your choices
Google Analytics uses cookies. You can block or delete cookies in your browser settings, use a browser that blocks tracking, or install the Google Analytics opt-out add-on. The website works normally without them.
How long we keep information
We keep messages and audit requests for as long as we need them to work with you and keep proper business records, and then delete them. Google Analytics data is kept according to the retention settings in our Google Analytics account.
Your rights
You can ask us what personal information we have about you, ask us to correct it, or ask us to delete it. Email info@webdesignlabnyc.com and we will reply within a reasonable time. Depending on where you live, including New Jersey, you may have additional rights under privacy law, and we will honor any request those laws require.
Children
Our website is for business owners and is not directed to children under 13. We do not knowingly collect information from children.
Security
Our website uses HTTPS, and our forms send messages over encrypted connections. No website is perfectly secure, so please don't send sensitive information like passwords, payment details or health information through our forms.
Changes to this policy
If we change this policy, we will update the date at the top of this page.