Cost guide
How Much Does a Contractor Website Cost? (2026)
Written by the Web Design Lab NYC team · Published
A contractor website has one job: turn people who search for your trade into calls and quote requests. That takes more than a nice home page. It takes a page for each service, pages for the towns you work in and proof that you're licensed and do good work. Here is what that costs with us, and what drives the price.
What each budget level gets you
Contractors usually land in one of three budgets. All three start with the same website. What changes is how many towns you want to win work in and how hard you want to push.
Starting point: a site built to win jobs
$1,350 to start, then $850/month for 12 months
Our Website Foundation Package, set up the way a contractor needs it: a page for each type of job, your first town pages, your license and insurance details and real project photos. A new SEO page goes up every month.
- A custom, mobile-first website built around your services and towns
- Up to 10,000 words of SEO copy, written for you
- On-page and technical SEO, Google Analytics and Search Console
- Google Business Profile setup
- Every month: managed hosting and security, 1 hour of support, 1 new SEO page or post, 1 curated backlink and a plain-English report
Growing: cover more towns
Foundation, plus extra pages at $175 each or $1,575 for 10
For contractors who work across several towns. A set of town and service pages lets you show up in each place you want jobs, not just where your shop is.
- Everything in the Website Foundation Package
- 10 extra town or service pages for $1,575, or 20 for $2,975
- Keyword research and an internal linking plan for every page
Full package: own your service area
Foundation + extra pages + SEO from $850/month + Google Maps from $500/month
For contractors who want to show up across a whole county. On top of the website and town pages, a monthly SEO campaign and Google Maps management keep pushing you up. Both are month-to-month.
- Everything in the first two levels
- A monthly SEO campaign with content and curated backlinks
- Google Maps management with posts, photos and review requests
- Regular reports on rankings, calls and map visibility
What changes the price
For contractors, these are the things that change the price the most.
Services and towns
Every service and every town you want to rank in is a page. A roofer with 6 services in 10 towns has a bigger site than a handyman in one town.
Project photos and project pages
Before and after photos of your own jobs are the best proof you have. Turning them into project pages takes time, but it pays off, especially for remodelers.
Emergency pages
Plumbers, HVAC companies and roofers need pages for urgent searches like "no heat" or "roof leak". They're extra pages, and some of the most valuable.
Quote forms and booking
A short form is standard. A form that takes photos, online booking or a financing link adds setup, so price it up front.
Licensing and trust details
Your NJ license or HIC registration number, insurance and warranty should be on the site. It costs little and builds trust fast.
Hosting and updates
Included for the first 12 months with us, then $35 a month, or $119 with an hour of edits each month.
Pricing models: one-time vs. monthly
Contractors are offered three kinds of deals. Know which one you're looking at.
A website you own
Pros
- + Every call and every page builds your business
- + You keep it if you change providers
Cons
- – An upfront cost and some months before Google rankings grow
A "rented" lead-generation site
Pros
- + Fast to start
Cons
- – The site often belongs to the lead company, not you
- – When you stop paying, the calls stop and you have nothing left
One-time build with no plan after
Pros
- + One payment
Cons
- – No new pages or SEO after launch, so it rarely ranks for long
With us, your domain and Google profile are in your name, the website is fully yours after the 12-month payment plan, and SEO plans are month-to-month. The 12 months is a payment plan for your website, not an SEO contract. If you want to stop early, you pay the remaining balance for the website and it stays yours.
Questions to ask before you hire someone
Ask any web designer these questions before you hire them.
-
1
Will I get a separate page for each service and town?
One "Services" page and an "Areas we serve" list won't rank in your towns.
-
2
Will my license or HIC registration number be on the site?
For home improvement contractors in New Jersey it's required on advertising, and every homeowner looks for it.
-
3
Can I add new project photos myself, or will you?
Fresh photos keep the site and your Google profile active.
-
4
Who owns the site and the domain?
You should. If the answer is unclear, ask for it in writing.
Red flags
- The site is built on the agency's domain or "licensed" to you
- A website you lose, or have to buy back, if you leave
- Leads are shared with other contractors
- A guaranteed #1 ranking
- A long SEO or marketing contract with a fee to leave
When you don't need to spend more
If your calendar is full months ahead from referrals and repeat customers, a simple site with your license number, photos and a phone number is enough for now.
If you already have a decent site, you may only need a few town pages ($175 each with us) and a Google Business Profile that's set up properly, not a rebuild.