Cost guide
How Much Does a Website Redesign Cost? (2026)
Written by the Web Design Lab NYC team · Published
Plenty of small businesses already have a website. It's just old, slow or not bringing in calls. Before you pay for a full rebuild, it helps to know what a redesign really costs and whether you need one at all. Here are the options, with the prices from our own pricing page.
What each budget level gets you
Not every old website needs to be thrown away. These are the three levels most redesigns fall into.
Light: keep the site, add what's missing
$175 per page, $1,575 for 10 or $2,975 for 20
For a site that loads fast and works on phones but doesn't rank or explain your services well. New service and town pages are often all it needs.
- New service or town pages, 1,000+ words each
- Keyword research for every page
- Written in your voice
- Internal linking plan with the pack sizes
Full rebuild: the Website Foundation Package
$1,350 to start, then $850/month for 12 months
For a site that's slow, hard to use on a phone or impossible to update. We rebuild it properly, keep what's working and set up redirects so you don't lose the rankings you already have.
- A custom, mobile-first website built around your services and towns
- Up to 10,000 words of SEO copy, written for you
- On-page and technical SEO, Google Analytics and Search Console
- Google Business Profile setup
- Every month: managed hosting and security, 1 hour of support, 1 new SEO page or post, 1 curated backlink and a plain-English report
Rebuild plus growth
Foundation, plus SEO from $850/month and Google Maps from $500/month
For businesses in competitive markets that want the new site to start climbing fast. Both add-ons are month-to-month.
- Everything in the Website Foundation Package
- A monthly SEO campaign with new content and curated backlinks
- Google Maps management with posts, photos and review requests
What changes the price
These are the things that decide whether you need a small fix or a full rebuild, and how much it will cost.
Speed on a phone
If your site takes several seconds to load on a phone, adding pages won't fix it. That usually means a rebuild.
How the site was built
Some old builders and themes are hard to update or slow by design. Moving off them is often part of a redesign.
Pages that already rank
If some pages bring traffic today, they need to be kept or redirected carefully. Skipping this is the most common way redesigns lose rankings.
Content
A new design with the same thin text won't rank better. Rewriting service pages is often where the real gain is.
Photos and branding
Using your own photos and logo costs nothing extra. A new logo or a photo shoot adds to the budget.
Hosting and support after launch
Hosting is included for the first 12 months with us, then $35 a month, or $119 with an hour of edits each month.
Pricing models: one-time vs. monthly
Redesigns are sold in two main ways.
One-time redesign
Pros
- + One clear project
- + Easy to compare quotes
Cons
- – Nothing new gets added after launch
- – Redirects and SEO are often skipped to keep the price down
Rebuild on a monthly plan
Pros
- + Smaller amount to start
- + New content and support continue after launch
Cons
- – You pay monthly, so check the total for the year
A full rebuild with us is a 12-month plan. The 12 months is a payment plan for your website, not an SEO contract. If you want to stop early, you pay the remaining balance for the website and it stays yours.
Questions to ask before you hire someone
Ask these before anyone redesigns your website.
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1
Will you keep my current rankings?
Ask how they handle redirects from old pages to new ones. If the answer is vague, your traffic is at risk.
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2
Who writes the new content?
A new look on old text rarely changes results.
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3
Will I be able to update the site myself?
Make sure you can, or that updates are included.
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4
Who owns the domain and the new site?
Get it in writing before you start.
Red flags
- No plan for redirecting old pages
- A brand-new domain when your current one already ranks
- A website you lose, or have to buy back, if you leave
- A promise of #1 rankings after the redesign
When you don't need to spend more
If your site is fast on a phone, easy to update and already brings in calls, you probably don't need a redesign. A few new pages and a stronger Google Business Profile will usually do more.
If you just want a fresh look, change your photos and colors first. A full rebuild makes sense when the site is slow, broken or impossible to grow.